Is Your Construction Season Winding Down? Use These Resources to Grow Your Market Share in 2020

 

With winter quickly approaching, the busy construction season is winding down. And when business slows it’s time to take the steps necessary to grow your business in time for next year’s busy construction season.

If you’re looking to utilize your staff wisely, take that downtime and come up with a strategy to do some outreach to local constituents. There’s always an opportunity to grow concrete’s market share and there are many tools available to help you make the case for concrete.

Focus on Vertical Work

According to the Portland Cement Association (PCA), wood is cutting into concrete's traditional market share, particularly in structures of four to seven stories. Looking at framing shares in the U.S., the group forecasts that more than 18 million metric tons of cement could be replaced by wood over the next 20 years.

According to the Portland Cement Association (PCA), more than 18 million metric tons of cement could be replaced by wood over the next 20 years.

Take advantage of the National Ready Mixed Concrete Association’s (NRMCA) Build with Strength campaign, a program targeting regional promoters of four- to seven-story multifamily residential developments throughout the U.S. Build with Strength especially focuses on the strength, durability and resiliency of concrete, and promotes the use of insulating concrete forms as a superior alternative to traditional wood frames. The NRMCA offers free concrete project design and technical assistance to help convert wood and steel buildings to concrete.According to the Portland Cement Association (PCA), wood is cutting into concrete's traditional market share, particularly in structures of four to seven stories. Looking at framing shares in the U.S., the group forecasts that more than 18 million metric tons of cement could be replaced by wood over the next 20 years.

The Concrete Design Center experts can help select the right concrete solution for a wide variety of projects, from multi-family residential/mixed use to industrial and health care facilities. Visit NRMCA’s Concrete Design Center to learn more. 

Focus on Flatwork

If you’re interested in growing market share around flatwork projects, there are tools and resources available to help you build the case for concrete.

The National Concrete Pavement Technology Center (National CP Tech Center) at Iowa State University is a national hub for concrete pavement research and technology transfer. The Center was founded in 2000 and has been instrumental in developing and helping to advance the nation’s strategic plan for concrete pavement research, The CP Road Map. Through their national partnerships, the CP Tech Center is able to shorten the time it takes for scientific research to become day-to-day practice, getting new approaches and technologies into the hands of users more quickly and efficiently. The CP Tech Center has a generous body of research available, including training, webinars and a comprehensive Concrete Infrastructure Research Database related to concrete pavements and bridge decks across the US. Visit their website to learn more.

In 2018, the NRMCA and other leading industry groups launched PavementDesigner.org, a pavement design tool that was created for city, county and consultant engineers, academia or anyone involved in design of roadway, industrial and parking area pavements. Pavement Designer improves upon traditional pavement design software programs and guides the user through three basic stages of pavement design.

NRMCA’s Concrete Parking Lot Design Assistance Program provides detailed road and parking lot design recommendations, including CAD jointing plans. This program helps specifiers deliver quality paving designs to ensure successful concrete projects. Learn more at concreteparking.org.

Other Resources that Can Help Quantify the Value of Concrete

There are a number of resources available to help you quantify the value of concrete, such as http://www.buildingstudies.org/. And, if you are in an East Coast community prone to damage from hazards such as hurricanes, MIT has created a Break-Even Mitigation Percent (BEMP) calculator, a simple, practical metric that offers building designers and owners a way to make better risk-informed decisions. Use the MIT tool to calculate the break-even cost of constructing a multi-family residential dwelling in baseline wood vs. enhanced concrete.

As always, your local sales representative is remaining current with industry trends, and is always eager to talk to you about staying ahead of your competition. Contact your sales representative to learn more.